This year as of Nov 2022 we have experienced our best year ever. Of course, we've had our share of fortunate mishaps to grow on. Yet over all this has been an awesome year.
We have learned to live by the motto " There is NO FAILURE only FEEDBACK". We noticed our social presence could improve greatly. In order to do this, we had to measure our social activity on Facebook in particular. More so than how fresh we look of course and who checking our "STEEZE". Well, if you had to know. Here's the sauce below.
Here's what we have gathered. Four words "Integrate our Marketing Strategy" to make the most of Facebook. Here's some adjustment we made. For us to make the most of the platform.
First, we needed to know the goals of our Facebook page. If we wanted to achieve this, we had to form a clear understanding of our target audience. This meant targeting our ads based on demographics and interest’s period. In addition, I’d like to throw in, to maximize one must customize adverts to match your customers.
Next, after we defined our target audience, we set a schedule and demographic cloud. After locking in language, location, and gender to further tailor our advertisements to our specific audience. Lastly, we set a budget. We had to determine how much we wanted to spend on each campaign.
If you are just starting to really measure your social presence. Allow me to add, when you start running your Facebook marketing campaign, you'll need to choose an objective. You can find this option on your homepage or the left side menu. For the average company, the Ad Manager is a good choice. For larger businesses, the Power Editor is a better option. This tool allowed us to create ads that reached a wide variety of people and of course we've experienced higher conversion rates. With our true audience in mind, Facebook gave us a greater edge.
Facebook has proven to be a powerful marketing tool for us. Not only did we reach people through organic posts, but we also used paid ads. It's easy to select an audience based on their preferences and buying habits. For anyone looking to promote a specific product or service, you can use the Facebook advertising platform to advertise it to your target audience. The best approach is to focus less on direct sales and more on interacting with your target audience. If you feel you would rather hire someone else for this task below is a good option.
Another Ah-ha moment for us happened when we started marketing our post and ads on the news feed. Unlike organic posts, the Facebook news feed prioritizes the most recent posts. In addition to this, you can also post photos and videos that show your products and services. It's also a good idea to include behind-the-scenes content on your page. We are slowly, leaking more content. This added credibility and interest to our posts as it would to yours. The more information you can provide to your audience, the more likely they'll trust your brand.
Facebook allows you to connect with third-party apps. This allows you to create ad campaigns that are relevant to your target audience. You can also track the frequency of your social presence. By providing quality content to our audience, we were able to increase our fan base and boost sales. While Facebook does not allow you to track the frequency of your ads, it is a good idea to monitor the number of your followers. It's essential to measure your social ad performance so that you can optimize accordingly.